Trade show booth rental can be a great way with which your business secures the booth’s space where you can lay out your products or services that you want the public to see or know about. For the first timer or even for those who are planning to exhibit over and over again, it is greatly helpful to know the factors to consider when renting a trade show booth if you want to get the best out of the show. In this trade show tips guide, you will learn all the basics you need about trade show booth rentals and what one should do to fully utilize the trade show services.
Successful Tips on Selecting a Trade Show Booth
The initial decision that has to be made when renting a trade show booth is to determine the size and design of the booth which will suit your business. The size of the booth then varies depending on the occasion, the amount of money you are willing to spend as well as the amount of floor space they require for the exhibit. Typically, trade show booth rental can be inline, corner booth or an island booth and they all have the different advantages. For instance, there are the island booths that can easily be viewed by most of the visitors and there are the inline booths which are suitable for short displays. We suggest if you have a particular goal to achieve for the event and the appearance of the space you want to have. Also, make sure that the booth design is going to be useful, so that people can navigate freely and quickly get to the offered goods or services. Is your booth island insecurely anchored in a vast sea of candy-colored posters? Then choose an appropriate sign system and sufficient space so that people can approach.
The Significance of Localization
While renting a trade show booth is a plus for your organization, it means that you can easily align the booth itself with your branding. Exhibition stand accessories can entail logos, color preferences of the booth, or integration of things like movements and audio-video systems. Most of the trade show services provide design services so that you can design your booth in the best way that could attract visitor’s attention. It may be shocking that simply having a well designed booth can greatly influence the number of people that walk into it and the number of leads generated. It also enables you to include attributes that can be specific to the company’s or brand’s message and aesthetic. Your booth should also be specialized and unique; nevertheless, it must be apparent, appealing, and relay your business’s message. It’s important that your design is in line with your branding across other forms of media e.g. your website and social media profiles.
Appreciating the Expense of Trade Show Booth Rental
Trade show booth rentals tend to fall in the price range of $100 to $850 per event, depending on the size, design and equipment. There are some firms which give flat prices that cover booth construction, setup, and tear down, although there are companies which will charge per service. There’s a need to ensure that one has understood the price range to avoid tight positions in regard to rent. To this, they charge their customers other additional fees such as electrical facilities, lighting and flooring of the booth among others. Always know the presence of some charges like shipping cost or data charges. It is also wise to avoid choosing the cheapest booth in order to avoid a booth that is low in quality. Better quality booths and services can always impact your brand in one way or the other within the fair. In order to obtain maximum benefits in trade shows, you should try to secure your booth package that also contains other related services such as installation and dismantling of booths.
Trade Show Services
Aside from renting a space (which is your trade show booth), when you rent a booth, you are also getting access to a set of trade show services intended to make you successful. These services may range from booth setup, furniture hire, food and beverages provision and audio visual equipment hire. These services can be purchased individually, though many provide such services as a bundle in which it may be less expensive to obtain everything at once. Simplify Access these services to make sure your booth is properly equipped with all the tools you need to make the booth present well, in turn increasing the ability to entice potential customers. For instance, one may consider hiring comfortable seating to ensure those who come to interact with your company sit for longer hours or asking for audio-visual equipment to play interesting videos about the products. One aspect that can also be maximized in these services is to hire professional staff to oversee setup and teardown since this makes it easier and less stressful when doing it yourself.
Preparing for the Event
After you lock down the trade show booth rental situation and make sure that everything in the booth reflects your company’s image and message, it is time to plan for the trade show itself. Ensure all forms of fliers/ pamphlets, cards, and giveaways that will be needed in the fete are readily available. Furthermore, the attendees should also be trained on how to interact with your staff, so that they can easily give their details in order to be contacted back. If you take your time in planning and make sure that all areas of your booth are covered, you will present yourself well during your event. Before the event, start making a list of all the items that you think you will require during the event like samples, business cards, promotional items and anything else that’s needed for your booth. Make sure all your subordinates know their function in the group and organization. Lastly, try to publicize your trade show participation through website, social media and email bulletins.
Lastly, hiring a trade show booth is one of the best techniques to market your products or services and target people. Choosing the right trade show booth rentals and trade show services ensures that potential customers get to have an awesome experience hence getting the most value for their money. If it is your first time, or your tenth, make sure to use this guide to set you up on the right course.
